"Kelly Clarkson and Peyton Manning to Co-Host NBC's Paris Olympics Opening Ceremony"
NBC is shaking up its coverage of the Paris Olympics by having Kelly Clarkson and Peyton Manning co-host the Opening Ceremonies alongside Mike Tirico, with a focus on adding celebrity power and broadening the appeal of the broadcast. The move comes as NBC aims to experiment with new concepts to attract viewers amidst changing viewing behaviors, and is part of a larger trend in the industry to make sports events more engaging for a wider audience. Manning and Clarkson are expected to bring their unique perspectives and insights to the event, with NBC betting on their star power to draw in a larger audience from the start.
