"Amazon Prime Trials Grocery Subscription Service for Members"
Amazon is testing a new grocery subscription service for members of its Prime program, offering unlimited grocery delivery from Whole Foods and Amazon Fresh on orders over $35 for a monthly fee of $9.99. The service also includes 30-minute pickup on orders of any size. Initially rolling out in Denver, Sacramento, and Columbus, Amazon aims to drive bigger and more frequent food orders among Prime members, solidifying its position as a grocery destination. The company has been adjusting its fee-free delivery thresholds for Fresh and Whole Foods orders in recent years to manage costs.
