Unlikely Victors: Hollywood's Surprising Summer Toy Hits
Hollywood's summer of toys has seen unexpected success for toy-centric films like Barbie, Transformers, and Ninja Turtles. Barbie, based on the iconic doll, has topped $1.1 billion globally and has boosted sales for related merchandise. Ken, Barbie's companion, has outsold Barbie thanks to the film. Transformers toys have seen an 85% increase in sales since the latest film's release. The success of films and TV shows also impacts the comic book market, with characters like Miles Morales and Spider-Man 2099 seeing a surge in value. However, there have been misses, such as the underperformance of DC Studios' The Flash impacting toy sales.