Take-Two Boss: AI Boosts Efficiency, but GTA 6 Worlds Remain Handcrafted
Take-Two CEO Strauss Zelnick says generative AI tools are driving cost savings and faster workflows across the company, but GTA 6’s worlds are handcrafted with no AI in its development. The firm posted solid Q3 results led by NBA 2K and GTA Online, highlighted Zynga’s strong performance, and affirmed ongoing Borderlands 4 support while stressing that AI will not replace human creativity.