Town profits from China's luxury durian craze
Originally Published 1 day ago — by BBC
The town of Raub in Malaysia is experiencing economic growth due to China's increasing demand for durians, especially the premium Musang King variety, which has become a symbol of luxury and status in China. This surge in demand has revitalized durian farming in the region, making it a key player in the global durian market, despite challenges such as food safety concerns and competition from emerging suppliers like Hainan, China.