"Joe Rogan and Alex Cooper Shake Up Podcasting Platforms with New Deals"
Spotify renews its partnership with Joe Rogan for "The Joe Rogan Experience" podcast, worth up to $250 million, making the show available on other platforms in addition to Spotify. The move comes as part of Spotify's strategy to broaden distribution. Under the new deal, Spotify will handle distribution and ad sales for the podcast, while Rogan will receive a guaranteed minimum fee and a share of advertising revenue. The show, which became exclusive to Spotify in 2020, has consistently ranked as the most popular podcast on the platform.