All articles tagged with #mlk weekend
Avatar: Fire and Ash remained No. 1 at the domestic box office in its fifth weekend with about $13.3 million (roughly $17.2 million over the four-day frame), while Sony’s 28 Years Later: The Bone Temple opened to around $13 million over the four-day MLK weekend—well below pre-weekend expectations of $20–22 million—highlighting Avatar’s continued market strength and a softer, costlier launch for Bone Temple.
The Bone Temple opened on Friday with $5.6 million and is projected to total around $15 million over the four-day Martin Luther King Jr. weekend, a stiff challenge to Avatar: Fire and Ash and well behind the original’s debut; Sony hopes strong reviews and word-of-mouth could help the second film in its planned trilogy gain traction.
Sony’s 28 Years Later: The Bone Temple opened the MLK weekend with $2.1 million in previews from 2 p.m. showtimes. Directed by Nia DaCosta, the follow-up to the franchise’s original by Danny Boyle is tracking roughly $20–22 million over the four days, behind Avatar: Fire and Ash’s continued run. Critics are positive, pegging Bone Temple at 94% and PostTrak at about 4.5/5.
Sony’s The Bone Temple, the fourth entry in the 28 Days Later universe, is aiming for a $20–22 million four‑day domestic debut during the MLK holiday, hoping to edge out James Cameron’s Avatar: Fire and Ash, which is projected to add about $18–19 million. The film carries a reported budget around $63 million, follows last June’s $30 million opening for 28 Years Later, and has strong early buzz (Rotten Tomatoes around 94%). Directed by Nia DaCosta with a script by Alex Garland, it centers on a Rage Virus-stricken Britain. January box office is typically slow, and while Avatar 3 remains powerful, it could fade after five weekends as other titles eye openings like Mercy, Send Help, and Shelter.
Sony’s 28 Years Later: The Bone Temple is tracking a $20M+ four‑day MLK opening across about 3,400 North American theaters, aiming to dethrone Avatar: Fire and Ash, which remains strong in IMAX and premium formats; previews start Thursday, with Bone Temple budgeting around $63M and facing expanding rivals Hamnet and Dead Man’s Wire as the holiday frame unfolds.