All articles tagged with #major brands
The global smartphone market is expected to shrink by 2.1% in 2026 due to rising costs of chips and memory, which are driven by AI demand, leading to higher device prices and shipment declines for major brands like Apple and Samsung, while low-end phones are impacted most severely.
Elon Musk's social media platform, X (formerly known as Twitter), may face a potential loss of up to $75 million in advertising revenue by the end of the year as major brands pause or consider pausing their ad spending on the platform due to concerns over content moderation. Internal documents revealed that more than 200 ad units from major brands like Airbnb, Amazon, Coca-Cola, and Microsoft have either halted or considered pausing their ad spending. X has struggled to retain its advertising base since Musk's ownership group acquired the company, and the situation worsened after a report alleged that the platform ran ads alongside pro-Nazi and antisemitic content. X has filed a lawsuit against the group behind the report, and Musk has faced backlash over his comments on antisemitism.
X, formerly known as Twitter, may lose up to $75 million in advertising revenue by the end of the year as more major brands pause their marketing campaigns due to owner Elon Musk's endorsement of an antisemitic conspiracy theory. Internal documents reveal that concerns about Musk and the platform have spread beyond companies like IBM, Apple, and Disney, with over 200 ad units from companies such as Airbnb, Amazon, Coca-Cola, and Microsoft halting or considering pausing their ads on X. The advertising freezes come during the company's strongest quarter, and since Musk's acquisition of Twitter, U.S. advertising on the platform has dropped nearly 60%.