Athleta appoints Nike veteran as new CEO to revitalize brand
Nike's head of North American women's business, Maggie Gauger, is leaving to become CEO of Athleta, a move that signifies a strategic shift for both brands amid challenges in their women's apparel segments. Gauger's departure is a setback for Nike as it aims to strengthen its female customer base, while Athleta seeks to revitalize its brand under new leadership.