Apple is expected to introduce M5 chips in some Macs starting in late 2025 or early 2026, with the MacBook Pro likely being the first to receive the upgrade, followed by other models like the MacBook Air, iMac, Mac mini, and Mac Pro in 2026.
Apple is preparing for a prime time keynote event, aiming to capture a larger audience and advertise its products to a wider range of viewers. While other tech companies have attempted similar strategies, Apple has been particularly successful in turning its announcements into major events. By moving its keynote to a prime time slot, Apple hopes to generate more attention and become a consistent part of the cultural conversation. This shift may also serve as a test run for future keynotes, particularly those centered around the Apple Vision Pro, an AR and VR headset. Apple's increasing focus on entertainment and Hollywood ambitions may also play a role in the creative direction of the event.
Rumors about the upcoming iPhone 15 Pro models suggest a customizable Action button and a potential price hike. The fourth beta of iOS 17 reveals new features and changes. The lower-end iPhone 15 and iPhone 15 Plus models are said to feature a 48-megapixel camera. Apple is now offering Vision Pro developer kits for AR/VR app development. Additionally, Apple's supply chain is preparing for the launch of new Mac models later this year.