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Kweichow Moutai

All articles tagged with #kweichow moutai

food-and-beverage2 years ago•1 min saved

Moutai and Luckin's Unexpected Collaboration: Liquor-Laced Lattes Stir Up Chinese Coffee Scene

Luckin Coffee, a popular Chinese coffee chain, has partnered with Kweichow Moutai, the maker of China's baijiu liquor, to introduce "sauce-flavored lattes" with a hint of alcohol. The new drink, priced at 38 yuan ($5.20), quickly gained attention on Chinese social media, with concerns raised about its safety for consumption while driving. Moutai's baijiu typically contains 53% alcohol, but the alcoholic lattes have an alcohol content of about 0.5%. This collaboration is part of Moutai's efforts to diversify its offerings, following the success of its Moutai ice cream store. Luckin Coffee, which faced a fraud scandal in the past, has regained popularity and currently operates around 10,000 stores across China.

via CNN|

#alcoholic-lattes #chinese-social-media #food-and-beverage

business2 years ago•2 min saved

Moutai and Luckin's Boozy Latte: A Tempting Delight for Chinese Millennials

Kweichow Moutai and Luckin Coffee have collaborated to launch a "sauce-flavored latte" in China, advertised as containing the Chinese spirit baijiu, in an effort to attract younger consumers. The latte, priced at 38 yuan ($5.23), was discounted to 19 yuan on the first day of sales and quickly became a popular topic on Chinese social media. Moutai, known as China's national liquor, has been seeking ways to appeal to a new generation of users, and the collaboration with Luckin Coffee is expected to benefit both brands. Luckin Coffee has been expanding its store portfolio in China following an accounting fraud scandal in 2020.

via Reuters|

#alcohol #business #china