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Influencermarketing

All articles tagged with #influencermarketing

sports1 year ago•1 min saved

Argentine Club Faces Backlash for Starting YouTuber in League Match

The Argentine justice department is investigating potential illegal sports betting links after Deportivo Riestra fielded influencer Iván Buhajeruk, known as "Spreen," in a match against Velez Sarsfield. Despite having no professional football experience, Spreen was briefly played as a striker, raising concerns about the integrity of the game. The Argentine Football Association (AFA) has also opened proceedings, and Riestra apologized for the marketing stunt, which they claim was not intended to disrespect the sport.

via ESPN|

#afainvestigation #argentinefootball #deportivoriestra

technology-and-business2 years ago•2 min saved

"Rise of AI Influencers: How They're Changing the Game and How to Craft Your Own"

Virtual influencers, AI-generated characters like Aitana Lopez, are increasingly popular in the influencer marketing industry, offering brands a cost-effective and controlled alternative to human influencers. These digital avatars, such as those created by The Clueless agency, are causing concern among human influencers as they begin to take over business opportunities. Despite the debate, brands find virtual influencers effective for driving brand awareness, favorability, and recall, without the risks associated with real people.

via Slashdot|

##ai #digitalavatars