"BMW Unveils In-Car Gaming and AI Features at CES"
BMW is expanding its in-car gaming offerings with the AirConsole gaming platform and adding more third-party games accessible through the ConnectedDrive Store, but it's only available through a subscription. The Digital Premium subscription also includes access to BMW’s native nav system and entertainment apps. Other tech updates from BMW include streaming video on the front infotainment screen, augmented reality glasses, an AI voice assistant, and remote-controlled and autonomous valet parking. However, the practicality and appeal of these features, especially in-car gaming and AI voice assistant, are questioned, with concerns about their actual usefulness and desirability.