"Save Money This Summer with Homemade Cold Brew Coffee"
As coffee prices hit record highs, more consumers are opting to brew iced coffee at home to save money. While 35% of coffee orders at cafes are now cold, these drinks are typically more expensive. Retailers and brands like Nescafé and Keurig are introducing new products to cater to this trend, offering cheaper at-home options. Meanwhile, cafes like Starbucks and smaller operators are trying to maintain customer traffic despite rising costs and changing consumer habits.