Pet Owners Reject Gourmet Dog Food, Demand Better Options.
The pandemic has led to a surge in pet ownership, and with it, an expanding market for fresh, human-grade dog food. Companies like The Farmer's Dog and Ollie are marketing their customized pet food as less processed and more closely resembling human diets. However, some pet owners are finding that their dogs are unimpressed with the expensive food, and veterinarians caution that there is little research showing that these new brands are more nutritious than traditional dog food. The trend towards human-grade dog food is also driven by a wave of distrust among certain dog owners over the concentration of large companies dominating the pet food industry.