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Grassroots Marketing

All articles tagged with #grassroots marketing

entertainment2 years ago

"Ava DuVernay's 'Origin': Unrecognized Talent and Personal Connection"

Director Ava DuVernay expresses admiration for Aunjanue Ellis-Taylor's grassroots marketing efforts for their film "Origin," lamenting the lack of recognition for Ellis-Taylor and the film during awards season. DuVernay emphasizes the importance of the film's message and the need for engagement in sociopolitical conversations. "Origin," adapted from Isabel Wilkerson's book "Caste," stars Ellis-Taylor as the author and is set to premiere on January 19.