Prada's Milan Fashion Week Show: A Liberating and Fluid Succession of Quiet Luxury.
Fashion house Prada's Spring Summer 2024 menswear show, held at the Fondazione Prada art centre in Milan, featured an aluminium-clad space with slime falling from the ceiling to form liquid walls. Designed by Dutch studio AMO, the show aimed to change the perception of the industrial space by adding an organic aspect. The Fluid Form collection, designed by Prada founder Miuccia Prada and co-creative director Raf Simons, aimed to have a fluidity that would differ from traditionally rigid tailoring.