"Early Pumpkin Spice Craze: Coffee Shops and Menus Embrace the Season"
Coffee shops across the country are capitalizing on the booming popularity of pumpkin spice flavor by offering it earlier than ever before. The industry, valued at over $510 million in 2019, has seen pumpkin spice become a top-selling item, surpassing even mochas. Businesses are incorporating pumpkin spice into their menus as early as late July or early August to extend the winter sales season and meet customer demand. The Burnt Coffee Company, for example, plans to introduce five pumpkin spice drinks this fall. However, experts caution against introducing the flavor too early to avoid peaking too far ahead of fall.