Twitter's Blue Check Drama: Celebs, CEOs, and Chaos.
After removing blue checkmarks from non-Twitter Blue subscribers, some celebrities got their checkmarks back without paying or asking for them. It's unclear why this happened, but it appears that the main criteria is the number of followers. This could cause legal problems for Twitter as tying a person's identity to a product or service without their consent can be seen as false endorsement. The verification system that relies on people paying for it crumbles very fast if the majority of said people simply refuse to pay for it.