"Camera Giants Canon, Nikon, and Sony Unite Against Image Forgery"
Nikon, Sony, and Canon are collaborating to combat the spread of fake images by introducing new in-camera technology that embeds digital signatures into photographs, allowing for easy verification of their origins. This technology will be supported by a web-based application called Verify, which can authenticate the embedded information and flag AI-generated or altered images. Sony plans to update its pro-level mirrorless cameras by spring 2024, while Canon and Nikon will follow with their own releases. The initiative is part of a broader effort by the tech industry to address the issue of deepfakes and misinformation.