"Black Friday 2023: Deep Discounts on E-Bikes, Power Stations, and More!"
The bicycle industry, which has experienced a tumultuous year, is heavily discounting products for Black Friday in an effort to dig out of a financial hole caused by excess inventory and a decrease in consumer purchasing power. Many companies are struggling with excess stock, while others are riding the wave of holiday consumerism. The discounts may be a last-ditch effort for some companies to achieve profitability before the end of the year. However, the industry hopes for a successful season of sales to ensure financial sustainability.