"Ford Revises 2024 F-150 Lightning Pricing and Trims Amidst Market Shifts"
Ford has updated the pricing for its 2024 F-150 Lightning, the best-selling electric pickup in the US, with price increases for most trims and reductions for the high-end Platinum models. The base Pro trim now starts at $54,995, while the new Flash trim is introduced at $73,495. Despite the changes, all trims under $80,000 remain eligible for a $7,500 EV tax credit. The price adjustments aim to balance sales growth, profitability, and customer access to tax benefits.