Disney Marks Pooh’s Century With Archival Spotlight and Global Merchandise Push
Disney is commemorating Winnie the Pooh’s 100th birthday by highlighting items preserved by the Walt Disney Archives, showcasing Pooh merchandise from the 1960s onward, and launching a global campaign with new product lines and collaborations across apparel, toys, publishing, and home goods. The rollout includes partners like Gund, LEGO, Carter’s, GAP, and Primark, with upcoming books, experiential activations, and a continuing emphasis on Pooh’s storytelling-based appeal across generations and cultures.