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Customerretention

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business2 years ago

"Blank Street Coffee Launches Subscription to Attract Daily Drinkers"

Blank Street Coffee, a rapidly expanding coffee chain, is aiming to attract daily coffee drinkers with a new subscription program called Blank Street Regulars. The program offers paying members discounted rates on drinks, with a cap on the number of drinks to prevent losses. Despite a valuation drop amid economic concerns, the company has seen significant interest in the program, with thousands of members and more on a waiting list. The subscription model is part of a broader trend among startups and established companies to generate steady revenue and build customer loyalty. Blank Street Coffee has raised about $100 million in funding and is working on expanding capacity to accommodate the growing demand for its subscription service.