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Courvoisier

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Campari Expands Portfolio with $1.2 Billion Courvoisier Cognac Acquisition
business2 years ago

Campari Expands Portfolio with $1.2 Billion Courvoisier Cognac Acquisition

Italian spirits company Campari has agreed to acquire French cognac house Courvoisier from Beam Suntory for $1.2 billion, marking Campari's largest acquisition to date. The purchase of Courvoisier, one of the top four cognac brands, will strengthen Campari's presence in the United States and offer growth potential in the Asia Pacific region, particularly China. Campari aims to become a more serious contender to spirits giants Diageo and Pernod Ricard and expects the acquisition to boost its net sales by around 9%. The deal is expected to close next year and will be funded through a mix of debt, cash, and equity.

Campari Acquires Courvoisier Cognac in $1.2bn Deal
business2 years ago

Campari Acquires Courvoisier Cognac in $1.2bn Deal

Beam Suntory, the owner of Maker's Mark, is selling its Courvoisier Cognac brand to Campari Group for $1.2 billion. The deal includes full ownership of the brand, its operations in France, maturing stocks, and finished goods. Campari aims to expand its presence in the US and transform its growth profile in Asia and global travel retail. The acquisition allows Campari to strengthen its premium spirits portfolio and leverage its expertise in the Cognac category. Courvoisier is one of the world's largest Cognac brands, with significant revenue from the US market. The deal is expected to close in 2024.