"Lululemon in Turmoil: Founder's Controversial Diversity Views Spark Calls for Boycotts and Reflect on Brand Ethics"
Chip Wilson, the founder of Lululemon, criticized the company's diversity and inclusion efforts, leading to calls for boycotts by DEI experts and consumers. Despite owning the majority of Lululemon's shares, Wilson has not been involved in the company's operations since 2015, and Lululemon has distanced itself from his views. DEI advocates argue that boycotting and supporting Black-owned businesses are effective ways to combat regressive values and promote inclusivity. The controversy highlights a broader backlash against DEI initiatives in the corporate world.