FTC Encourages Age-Verification Tech to Strengthen COPPA Protections
The FTC issued a policy statement saying it will not pursue COPPA enforcement actions against general‑ or mixed‑audience sites that collect personal information solely to determine a user’s age through age‑verification tech, provided they meet strict conditions (no extra use or retention, proper third‑party assurances, clear notices, reasonable security, and likely accurate age results). The agency also plans to review the COPPA Rule as age‑verification technologies evolve, with the policy remaining in effect until final rule amendments.