Apple Expands Music Portfolio with Acquisition of Classical Label BIS Records
Apple has announced its acquisition of BIS Records, a major Swedish classical music label, which will be integrated into Apple Music Classical and Platoon. BIS Records, known for its extensive catalog and commitment to audio quality, celebrated its 50th anniversary recently. This acquisition follows Apple's purchase of Primephonic earlier this year and demonstrates the company's dedication to supporting classical music and expanding its presence in the genre.