"Japan's Imperial Family Embraces Instagram and Modernity"

1 min read
Source: NBC News
"Japan's Imperial Family Embraces Instagram and Modernity"
Photo: NBC News
TL;DR Summary

Japan's royal family launched its official Instagram account, @kunaicho_jp, in an effort to connect with younger generations and dispel its image as reclusive. The account, managed by the Imperial Household Agency, features photos and videos of Emperor Naruhito, Empress Masako, and Princess Aiko attending various events. Despite blocking comments, the account gained over 320,000 followers on its first day. The move reflects the family's attempt to adapt to modern times and appeal to a wider audience, following recent scandals and controversies.

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