"Ice City Harbin's Winter Tourism Boom Impresses Global Visitors"

Harbin's Ice and Snow Festival in China has seen a record-breaking number of visitors this New Year, with 3.05 million people generating 5.91 billion yuan in tourism revenue. The festival, famous for its massive and elaborate ice sculptures, benefits from the frigid local temperatures that keep the sculptures intact. The increase in visitors is attributed to the city's growing popularity on social media and a range of tourist activities, including live performances and theme parks. The festival is expected to run until late March 2024, contributing to a surge in domestic winter tourism and boosting local businesses.