"Canada Urges Meta to Lift News Ban Amidst Yellowknife Fires"

Canadian leaders are urging Meta, the parent company of Facebook and Instagram, to reverse its ban on sharing news articles in Canada. The ban was implemented in June after Canada passed a law allowing news organizations to negotiate payment for articles shared on social media platforms. As wildfires spread across the country, Canadian authorities are finding it difficult to disseminate crucial evacuation information without access to social media. Officials argue that Meta's ban is hindering access to vital information during the crisis and are calling for its reversal. Meta has been engaged in a global battle against regulatory proposals that seek to make social media companies pay for news content, claiming that the revenue drawn from news is overstated.