Chinese Influencer's Death Sparks Concern Over Livestream Drinking Challenges.

A Chinese influencer died during a livestream after consuming more than seven bottles of baijiu, a type of Chinese liquor, during an online challenge against another content creator. The 34-year-old influencer, known as "Sanqiange" on Douyin, was found dead the following afternoon. The incident has gone viral on Chinese social media platforms, highlighting the extreme lengths some influencers go to grab attention. Livestreaming is a heavily saturated market in China, with short video platforms like Douyin having over one billion active users and the entire industry estimated to be worth $28 billion.