Ukraine's Retail Giants Brave Risks, Return to Front-Line and Liberated Areas

Despite the risks and challenges posed by ongoing Russian attacks, labor scarcity, and a shortage of goods, Ukraine's largest retailers, including Okko, Eva, Comfy, Dnipro-M, and the Fozzy Group, are returning to front-line and liberated areas. These retailers view their return as a humanitarian mission to bring normalcy back to devastated regions and provide critical support to the local population and military. They offer essential products, deliver humanitarian aid, and create employment opportunities. However, the scarcity of personnel and concerns about employee safety remain significant challenges. Despite these obstacles, Ukraine's GDP has grown by 9.1% year-on-year, demonstrating the resilience and adaptability of businesses in the face of adversity.