"Cat Rescue in Atlanta Boosts Adoptions with Carvana-inspired Ad"

1 min read
Source: NPR
"Cat Rescue in Atlanta Boosts Adoptions with Carvana-inspired Ad"
Photo: NPR
TL;DR Summary

Kayla Delcoure, who runs social media for Pippi's Place, a cat rescue in Atlanta, created a social post inspired by Carvana to help find its felines new homes. The post, called "CatVana," features amusing descriptions of cats up for adoption, including a "2014 Furrari" and a "2022 Meowzda." The post gained 65,000 upvotes on Reddit and has received an adoption application for "Furrari" Arlis from a family in Canada. Pippi's Place is a cat rescue named after director Vicki Grizzard's black kitten, Pippi, who passed away following an accident.

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