The Demise of the iPhone Mini: Apple's Farewell

Apple has eliminated the "mini" form factor from its iPhone lineup with the release of the iPhone 15, following lackluster sales of the iPhone 12 mini and iPhone 13 mini. The decision to discontinue the smaller device was likely driven by poor demand, with reports suggesting that the iPhone 12 mini accounted for just 6% of iPhone 12 sales in the US. Apple's move to replace the mini with a larger "Plus" device reflects a shift in consumer preferences towards bigger screens. There are no plans to revive the mini form factor in future iPhones, with upcoming models expected to feature 6.1-inch displays or larger.