San Francisco Investigates Elon Musk's 'X' Sign on Twitter HQ

The city of San Francisco has issued a notice of violation against Elon Musk's social media platform, X (formerly Twitter), for installing a flashing "X" logo on its downtown headquarters without a permit. City officials have attempted to gain access to the rooftop sign twice, but were denied by X representatives. San Francisco requires a permit for new signage to ensure consistency with the building's historic nature and safety. It is unclear what penalties the company may face, but building violations typically incur fees. Musk's rebranding efforts have sparked scrutiny and criticism, with some users finding the sign inconsiderate and distasteful.