Lapse: The Rising Challenger to Instagram's Dominance

Lapse, a new photo app, has gained popularity by offering a nostalgic experience reminiscent of analog photography. Users take photos within the app, which are then "developed" and can be shared with friends or kept private. Unlike Instagram, there are no visible likes, and reactions are expressed through emojis. Lapse aims to create a social media platform without the pressure of gaining followers or likes. While some users appreciate the app's nostalgic appeal, others have raised concerns about its invitation-only requirement and potential misuse of phone numbers. The app's rise on the Apple app chart suggests initial success, but its long-term sustainability remains uncertain.