Google Lens Enhances In-Store Shopping with Real-Time Price and Inventory Checks

Google has updated Google Lens to enhance in-store shopping by providing product insights, price comparisons, and local inventory availability. This feature, powered by Google's Shopping Graph and Gemini models, allows users to take pictures of products to find reviews and check prices at different retailers. Initially available for beauty products, toys, and electronics at select stores, the feature is accessible via the Google and Chrome apps for U.S. users. Additionally, Google Maps will soon allow users to search for products in nearby stores, and Google Pay is expanding its buy now, pay later options.