Elon Musk's X Marks the Spot: Twitter's Iconic Rebranding Journey

Elon Musk, who purchased Twitter last year, has begun erasing the iconic bird logo that has been synonymous with the social media platform since its inception in 2006. Musk renamed the platform X.com and started replacing the bird logo with a stylized version of the letter "X." He has expressed his intention to transform Twitter into an "everything app" called X, encompassing social networking, banking, and shopping. The move has sparked mixed reactions from users, with some feeling alienated and others seeing it as a fresh start. Musk's rebranding efforts are part of his broader overhaul of Twitter, which includes changes to the platform's features and rules.
- From Twitter to X: Elon Musk Begins Erasing an Iconic Internet Brand The New York Times
- Twitter begins its transition to 'X' after changing its iconic bird logo Engadget
- Elon Musk's Twitter officially rebrands, changes iconic blue bird logo to X Fox Business
- Opinion | X marks the spot: Twitter will see a big logo change Poynter
- Twitter Rebrand: Elon Musk's X Misses the Spot Bloomberg
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