Elon Musk's X Marks the Spot: Twitter's Iconic Rebranding Journey

1 min read
Source: The New York Times
Elon Musk's X Marks the Spot: Twitter's Iconic Rebranding Journey
Photo: The New York Times
TL;DR Summary

Elon Musk, who purchased Twitter last year, has begun erasing the iconic bird logo that has been synonymous with the social media platform since its inception in 2006. Musk renamed the platform X.com and started replacing the bird logo with a stylized version of the letter "X." He has expressed his intention to transform Twitter into an "everything app" called X, encompassing social networking, banking, and shopping. The move has sparked mixed reactions from users, with some feeling alienated and others seeing it as a fresh start. Musk's rebranding efforts are part of his broader overhaul of Twitter, which includes changes to the platform's features and rules.

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