Comparing the Costs and Features of iPhone 15 Pro Max and Pixel 8 Pro

According to a report by Counterpoint Research, the iPhone 15 Pro Max costs Apple 8% more to make compared to its predecessor, the iPhone 14 Pro Max. The increased cost is attributed to the new 3-nanometer A17 Pro chip, the tetraprism lens for 5x optical zoom, and the titanium frame. Despite the higher production costs, the iPhone 15 Pro Max remains the most profitable model in Apple's lineup. The report also highlights Apple's significant control over design, scalability, costs, and profits. However, the report does not include R&D and shipping costs.