ASUS to Increase Prices on Gaming and PC Components Starting January 2026
TL;DR Summary
ASUS has indicated that rising costs due to increased AI compute demand and supply chain issues could lead to higher prices for certain products, though the specific impact on the ROG Xbox Ally remains uncertain. The company clarified that the internal communication suggesting price hikes was not meant for public release, but the possibility remains a concern for consumers.
- ASUS Sparks Fears Of Potential Price Increase For The ROG Xbox Ally Pure Xbox
- ASUS officially announces price hikes from January 5, right before CES 2026 VideoCardz.com
- ASUS Announces "Strategic Price Adjustments" for DRAM and SSDs TechPowerUp
- AI Is Fueling The First Gaming Price Hike Of 2026 Kotaku
- [News] ASUS to Raise Prices on Selected PC Lines from Jan. 5 Amid Memory Cost Surge, Following Dell TrendForce
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