Apple's Strategic Approach: Prioritizing Data Security and Intuitive AI

Apple is emphasizing the importance of data security by promoting the idea of keeping personal data out of the cloud. During its recent event, Apple highlighted features in its new A17 Pro System on Chip (SoC) for the iPhone 15 Pro and the S9 System in Package (SiP) for the Apple Watch Series 9 that enhance personal data security by processing information on-device instead of sending it to the cloud. The increased capability of the Neural Engine components in these systems allows for faster and more secure processing of Siri requests and health queries, eliminating the need for roundtrip cloud data movement. By keeping data on the device, Apple aims to provide greater security and faster performance for users, emphasizing that their data is safer on Apple devices.