Apple CEO Tim Cook: Investing in Generative AI, but Stays Tight-Lipped

Apple CEO Tim Cook revealed that the company is investing heavily in generative artificial intelligence (AI), but remained tight-lipped about specific plans during the earnings call. Cook emphasized that Apple approaches AI responsibly and will integrate the technology into future product advancements. While AI was mentioned more frequently by other tech giants during their earnings calls, Cook reiterated that Apple tends to announce developments as they come to market. He also highlighted that AI is already a fundamental technology in many Apple products, although the company does not always explicitly label them as such.