"Apple and OpenAI Partnership Poised to Transform Siri and AI Market"

Apple's virtual assistant Siri, which has lagged behind competitors like Alexa and Google Assistant, may receive significant updates at the upcoming WWDC, potentially incorporating multimodal capabilities and improved contextual awareness. This comes as rivals like OpenAI and Google advance their own AI assistants with sophisticated features. Apple is expected to emphasize privacy and on-device processing for Siri, while also exploring a partnership with OpenAI to integrate ChatGPT into iPhones.