UFC Secures $7.7 Billion Seven-Year Streaming Deal with Paramount
TL;DR Summary
The UFC secured a $7.7 billion broadcast rights deal with Paramount, surprising even UFC CEO Dana White, which will include all UFC events on Paramount+ starting in 2026 and potentially some on CBS, marking a shift away from pay-per-view models and highlighting the importance of live sports for streaming services.
- How the UFC landed a $7.7 billion deal with Paramount after a whirlwind 48 hours, according to TKO execs Yahoo Sports
- UFC moving to Paramount with 7-year, $7.7B deal ESPN
- Exclusive | Dana White isn't closing the door on pay-per-view after $7.7 billion Paramount deal New York Post
- Dana White On New UFC Deal with Paramount+ UFC.com
- Paramount Strikes Seven-Year Deal to Stream U.F.C. Fights The New York Times
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