"The Deion Sanders Effect: How a Feud and Sunglasses Sales Soared"

Sales of Deion Sanders' Blenders sunglasses have skyrocketed after Colorado State coach Jay Norvell criticized Sanders for wearing sunglasses and a hat during interviews. The feud between the two coaches has inadvertently boosted sales for Blenders, with pre-orders for the new Prime 21 sunglasses surging. Sanders capitalized on the attention by promoting the sunglasses on popular sports shows and gifting them to notable figures. The partnership between Sanders and Blenders began before the feud, but Norvell's comments have generated significant buzz and interest in Coach Prime's eyewear.