"Taylor Swift's Influence on Super Bowl: A Recap of Memorable Moments with Travis Kelce"

Taylor Swift's presence at the Super Bowl contributed to a significant increase in female viewership, with five million more women tuning in compared to last year. Overall, women accounted for 47.5 percent of the total Super Bowl audience, narrowing the gender gap. Swift's public relationship with Travis Kelce, a three-time Super Bowl winner, has also drawn attention to the NFL, with women showing increased interest in the sport. Her influence has been evident throughout the NFL season, and her attendance at the Super Bowl further boosted television ratings, particularly among female viewers.