"Record-Breaking Viewership: South Carolina-Iowa Women's Basketball Title Game Triumph"

The NCAA tournament national title game between South Carolina and Iowa shattered the ratings record for a women’s college basketball game, averaging 18.7 million viewers and peaking at 24 million. South Carolina's victory marked their third national title under head coach Dawn Staley, and the game was the most-watched basketball game since 2019. Iowa's Caitlin Clark played a significant role in attracting viewers, with the game drawing 89% more viewers than last year's edition and 285% more than in 2022.