Taylor Swift's Nod to Travis Kelce Sparks Surge in 'Karma' Streams
TL;DR Summary
Taylor Swift's streams and sales for her song "Karma" saw a significant increase after she changed a lyric referencing her boyfriend, Travis Kelce, during her Eras Tour show in Argentina. The alteration, which was a nod to Kelce, resulted in a 22% jump in streams and a 117% increase in sales. The romantic gesture between Swift and Kelce became the most viral highlight of her three-day stint in Buenos Aires, and Swift's Eras Tour has become one of the most covered spectacles in live entertainment.
- Taylor Swift’s ‘Karma’ Streams Rise After Her Nod to Travis Kelce Rolling Stone
- Taylor Swift, Travis Kelce's PDA signals NFL player is 'endgame' for pop star: expert Fox News
- Opinion: Travis Kelce is happy to be Mr. Taylor Swift CNN
- Taylor Swift changed 'Karma' lyrics to shout out her new boyfriend and people are loving it Upworthy
- Taylor Swift's Public Romance With Travis Kelce Is Nothing New BuzzFeed News
Reading Insights
Total Reads
0
Unique Readers
1
Time Saved
2 min
vs 3 min read
Condensed
80%
418 → 85 words
Want the full story? Read the original article
Read on Rolling Stone