"Max Set to Launch in Europe in May with Sports Add-On and Global Market Strategy"
TL;DR Summary
Warner Bros. Discovery's streaming service Max is set to launch in 20 European countries on May 21, ahead of the Olympics. The service will offer a basic plan with ads and a premium plan for full HD or 4K streaming, with pricing varying by country. Max will also provide extensive coverage of the Olympic Games via Eurosport and offer a Sports Add-On featuring major international and European sports events. The European launch will coincide with the premiere of season 2 of the HBO Original "House of the Dragon" on June 17, and Max will be available in 25 European countries and 65 countries and territories worldwide.
- Max to Launch in First European Countries in May Ahead of Olympics; Unveils Basic Ad Plan and Sports Add-On Variety
- Warner Bros. Discovery Unveils Max Launch Date in France, ‘House of the Dragon’ Season 2 Debut Hollywood Reporter
- Max Launching In Europe On May 21 — Series Mania Deadline
- Warner Bros Discovery aims for global market with Europe launch of Max Financial Times
- Max to Launch in Europe in May, Plan Details Revealed TheWrap
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